Challenge
CPGs companies and retailers often manage large volumes of sales, pricing, product, and category management data across multiple platforms. Teams struggled with fragmented information, manual reporting processes, and limited visibility into performance metrics. This made it difficult to quickly identify sales trends, monitor product performance, track pricing changes, and make data-driven decisions.
Additionally, both manufacturers and supermarket chains needed a centralized solution that could support different user types while presenting complex datasets in a way that was easy to understand and act upon.
Solution
G3 Catman APP was designed as a desktop platform that centralizes category management and business intelligence workflows for CPG companies and retailers. The application consolidates key business data into a single environment where users can manage product information, analyze sales performance, monitor pricing, and collaborate across teams.
The platform integrates Power BI dashboards to provide real-time insights and interactive reporting. Users can explore category performance, identify top-selling products, track store performance, analyze market trends, and evaluate new product opportunities without switching between multiple systems.
The user experience was focused on simplifying complex data interactions through intuitive navigation, customizable dashboards, clear data visualizations, and streamlined workflows that support both strategic analysis and day-to-day operations.
My Contributions
* Led the UX and UI design process from discovery to high-fidelity designs.
* Collaborated closely with stakeholders to understand category management workflows and business requirements.
* Designed wireframes, design systems and interactive prototypes to validate navigation patterns and dashboard structures.
* Created intuitive dashboard experiences that surfaced key performance indicators and business insights.
* Designed data visualization components and reporting interfaces optimized for large datasets.
* Worked closely with developers throughout implementation to maintain design quality and usability standards.
* Iterated on designs based on stakeholder feedback and evolving business needs.
Impact
Reduced the complexity of accessing and analyzing category management data by consolidating multiple workflows into a single platform.
Improved visibility into sales, pricing, product performance, and store metrics through integrated business intelligence dashboards.
Enabled faster decision-making by providing stakeholders with centralized, real-time insights.
Increased operational efficiency by reducing the need for manual reporting and data consolidation processes.
Delivered a scalable design foundation that supports multiple user types, including CPG manufacturers and retail organizations.
Enhanced the overall user experience by making complex business data more accessible, actionable, and easier to interpret.
