The Parabox naming and branding

The parabox is a group of passionate about user - cented design people. They dedicate to create and improve designs, with a thorough understanding of the user needs. ​ The name was created combining the words: Paradox: I got inspired by the Schrödinger paradox. From this paradox, we draw the analogy that everything we design exists in this superposition of states, and only when someone observes it, does the function succeed or fail. We ensure that this function is fulfilled, that it is alive. Box: the literal presentation of the Schrödinger's cat in a box.