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Loop is a sustainable crochet brand. Dedicated to upcycling pre-loved knitted garments into stylish and eco-friendly accessories. By repurposing discarded materials, loop is giving new life to old clothes while reducing waste and promoting a more circular economy. The branding was made with a "retro" but young feeling, since this art is often thought as an ancient craft, but the young twist is to show people who want to buy things from loop that in can be modern, young and unique.